What Makes You Sweat?

Power Stick’s Fisherman; Buddy Powers Goes Fishing!

Power Stick’s Fisherman; Buddy Powers Goes Fishing!

Power Stick’s Funny Fisherman Ever had one of those days when you go out fishing and come home empty handed? If only you applied a little Power Stick deodorant, you could've had fish throwing themselves at you (not to mention the ladies)! This was a lesson learned for Buddy Powers the other day. After a whole day of casting and recasting, he was just about to give up until he remembered he had a Power Stick deodorant in his pocket. With the power of Power Stick, this funny fisherman found himself in a situation he never expected, and we caught the whole thing on video!

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Lead the Next Video Craze with Power Stick as Your Stage!

Lead the Next Video Craze with Power Stick as Your Stage!

Power Sticking Video Craze At A.P. Deauville, our focus and mission is to provide great products, while still keeping your money in your pocket.  So when we decided to up-the-ante on our marketing efforts, we didn't want to spend millions of dollars on billboards, TV commercials or any other forms of gimmicky advertising. Instead, we chose to give the voice to our fans in our "What is Power Sticking?" video contest.

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Power Stick announces new contest through Facebook, “What Is Power Sticking?”

FOR IMMEDIATE RELEASE: Contest encourages fans to upload creative videos for a chance to win $1,000 New Brunswick, NJ – February 20th, 2013 – Power Stick, part of the A.P. Deauville company and a leader in men’s and women’s personal grooming products, today announced its “What is Power Sticking?” online video contest will be launching through the popular social media platform, Facebook.

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Win $1000! What is “Power Sticking” Video Contest

Win $1000! What is “Power Sticking” Video Contest

Power Stick is announcing their “What is Power Sticking?” online video contest with a $1,000 grand prize! So get ready, because Power Stick is “crashing” the boring world of personal hygiene. We want to hear from all the deodorant wearing (or non-wearing) people of America: What is “Power sticking”? Get creative, make it fun, and keep it clean

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Power Stick Saves You Money by Not Buying Super Bowl Ads

Power Stick Saves You Money by Not Buying Super Bowl Ads

I guess this was the best 3 million dollars we did not spend! It's a fun advert, but as I told our marketing team, not quite up to NFL standards. On the other hand we now have 2 million more customers we can sell without raising our prices! Amazing how simple the world can be.....

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What does Power Stick have in Common with an Apple iPhone?

What does Power Stick have in Common with an Apple iPhone?

We stumbled upon this article from Easton Patch accounting a series of incidents where a teen in Easton, PA stole a Power Stick Body Spray (and a few other things) at school! Here is an excerpt from the article:

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Power Stick Piled High!

Power Stick Piled High!

We often have retailers or friends send us images of our product piled high.  The one below is one of my favorites. Taken a few weeks ago, it's from a chain that bought into our motto of pile it high at the "Nice" price of one dollar and watch it move.  Our marketing is done at the store level where the decisions are made by the consumer. Why buy an advertisement on TV or even online when the decision is made in the store? Of course today the online decision making process and our products means we have to do the same in the online world but that's another post.  

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Sweating Inaugurations

Sweating Inaugurations

Even for those who did not vote for the winner, today is a day to smile for America. Orderly transfers (or renewal) of power are few and far between for most of the world's citizens.  Of course our salute is not to the politicians, but to the workers who made the inauguration. Setting up on the mall, working the events, even designing the clothes are all done under incredible pressure that combines the usual day to day pressure of our working lives with historic implications for any failures.  If there were ever a NO SWEAT moment, an inauguration is it.  POWER (Stick) to the People!

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Girls Rule. Men?

We are often asked what drives our extraordinary growth as a men's brand.  It's simple. Great product combined with men shopping at twice the rate of 30 years ago. So that means it's no longer using mom's or the "wife's" shampoo or choice in deodorant. Our favorite grocery industry guru, Kevin Coupe in his must read morning retail news update http://morningnewsbeat.com/News/News_Article_Detail_S.las?A=40808&Date=2013-01-02 found a study that shows men are now 31% of grocery shoppers up from half of that in the 1980s.  And marketing to men is not about putting beer in the milk section. ...

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Happy 2013!

Wishing all a terrific and sweat free year. Of course should the sweat happen, count on us to help you stay dry and smelling great until the next ball drops! Of course if you want to start the year with with our take on understated 99% marketing, please watch our new year's video!

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