We are often asked what drives our extraordinary growth as a men’s brand. It’s simple. Great product combined with men shopping at twice the rate of 30 years ago. So that means it’s no longer using mom’s or the “wife’s” shampoo or choice in deodorant.
Our favorite grocery industry guru, Kevin Coupe in his must read morning retail news update http://morningnewsbeat.com/News/News_Article_Detail_S.las?A=40808&Date=2013-01-02 found a study that shows men are now 31% of grocery shoppers up from half of that in the 1980s. And marketing to men is not about putting beer in the milk section. It’s about putting sense in the personal care category where a real hunter can find what he wants and get out of “Dodge” in a heart beat!