Fresh Fun

3 Extreme Athletes to Watch For at The 2014 Winter X Games

The next couple of weeks look to be really awesome for all you winter sports fans out there. With both the 2014 Sochi Olympics and the X Games Aspen set to kick off, there will be a ton of boarding, skiing, skating and snowmobiling to watch on TV. We’re especially excited for The Fourteenth Annual Winter X Games starting in Aspen, Colorado at the end of January.  The four day long competition features sixteen different events across three categories (snowmobiling, skiing and snowboarding) with over a hundred athletes participating. If you can’t figure out who to root for, don’t sweat...

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Extreme Snowboarding Gear for Staying Fresh on the Slopes

Extreme Snowboarding Gear for Staying Fresh on the Slopes

It’s winter time, which is the season for one of our favorite extreme sports: snowboarding. Looking and feeling fresh on the slopes is half the fun of this sport and many of you may be due for some fresh gear. So you can start saving up now, or ask your parents for Christmas! Here are some of our favorites from 2013 and upcoming releases for 2014:

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Jimmy Connors Stars in Power Stick Commercials

Jimmy Connors Stars in Power Stick Commercials

Jimmy Connors as the Face of Power Stick I bet you don't remember it, but back in the day, Jimmy Connors was the face of Power Stick deodorant. Back in the 90's when our brand was own by Faberge, our slogan was "Power That Won't Let You Down," and Jimmy Connors was the World No. 1 tennis player in the United States. 

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What does Power Stick have in Common with an Apple iPhone?

What does Power Stick have in Common with an Apple iPhone?

We stumbled upon this article from Easton Patch accounting a series of incidents where a teen in Easton, PA stole a Power Stick Body Spray (and a few other things) at school! Here is an excerpt from the article:

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Power Stick Piled High!

Power Stick Piled High!

We often have retailers or friends send us images of our product piled high.  The one below is one of my favorites. Taken a few weeks ago, it's from a chain that bought into our motto of pile it high at the "Nice" price of one dollar and watch it move.  Our marketing is done at the store level where the decisions are made by the consumer. Why buy an advertisement on TV or even online when the decision is made in the store? Of course today the online decision making process and our products means we have to do the same in the online world but that's another post.  

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Sweating Inaugurations

Sweating Inaugurations

Even for those who did not vote for the winner, today is a day to smile for America. Orderly transfers (or renewal) of power are few and far between for most of the world's citizens.  Of course our salute is not to the politicians, but to the workers who made the inauguration. Setting up on the mall, working the events, even designing the clothes are all done under incredible pressure that combines the usual day to day pressure of our working lives with historic implications for any failures.  If there were ever a NO SWEAT moment, an inauguration is it.  POWER (Stick) to the People!

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Girls Rule. Men?

We are often asked what drives our extraordinary growth as a men's brand.  It's simple. Great product combined with men shopping at twice the rate of 30 years ago. So that means it's no longer using mom's or the "wife's" shampoo or choice in deodorant. Our favorite grocery industry guru, Kevin Coupe in his must read morning retail news update http://morningnewsbeat.com/News/News_Article_Detail_S.las?A=40808&Date=2013-01-02 found a study that shows men are now 31% of grocery shoppers up from half of that in the 1980s.  And marketing to men is not about putting beer in the milk section. ...

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Happy 2013!

Wishing all a terrific and sweat free year. Of course should the sweat happen, count on us to help you stay dry and smelling great until the next ball drops! Of course if you want to start the year with with our take on understated 99% marketing, please watch our new year's video!

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Santa’s No Sweat Travels

Santa’s No Sweat Travels

Hey man don't sweat it... It's just one night. "Gravity" won't let you down! Ho Ho Ho!  

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